Your favourite hotel in Ascona
The most beautiful spot on Lake Maggiore
From a small fishing village to a wonderfully relaxing retreat – Ascona has changed over the years and yet still retained its original charm. From flourishing palm trees to magnificent art galleries, there are so many must-sees to discover when you stay at our hotel in Ascona.
The colourful buildings along the lakeside promenade – including Vista Lakefront Boutique Hotel – in Ascona don’t only make for lovely photos, but also spread cheerful vibes. And then there’s the little harbour, the ferry docks, and the constant splashing of the waves, framed by the mountains: It all contributes to the special flair of the St. Tropez of Switzerland.
When you add the mild climate that will pamper you during your stay at our hotel in Ascona directly by Lake Maggiore, the narrow lanes of the historic centre lined with little boutiques, a fantastic selection of bars and restaurants in Ascona, you have everything here for the perfect Mediterranean holiday – all just a three-hour drive away from Zürich.
Ascona. And Lake Maggiore.
Those are the ingredients for a fantastic Mediterranean stay in Ticino. Ticino folk are natural hosts: happy, charming, and with dolce vita running through their veins. Leave the hectic pace of everyday life behind you and celebrate life here on Lake Maggiore. The hotel in Ascona that offers you all this is located directly on the lakeside promenade. You open the window, look outside, and let the lake air energise you. Or enjoy the view over the stone roofs of the town. Indulgence for your eyes, ears, body, and soul at one of the most beautiful hotels on Lake Maggiore.
A look back in time
The picturesque destination on the shore of Lake Maggiore has undergone a spectacular development over the centuries. Today, when you stay at Vista, your hotel in Ascona, you’ll have the lake almost at your feet, and the charming town provides a lovely backdrop for your getaway. Historical sources mention the town as far back as the 12th century, when Ascona initially belonged to the bishop of Como and then Milan. From the end of the 15th century, Ascona became part of the Old Swiss Confederacy and has been part of Ticino since 1803.
Especially from the first half of the 20th century, Ascona increasingly became a meeting point for artists, free spirits, and Bohemians. From the turn of the century until the 1920s, Ascona’s local mountain, Monte Verità, was a place where people gathered to peacefully rebel against urbanised life.
This laid-back charm, openness to art and culture, and a certain freedom of thought are things that Ascona and its inhabitants have held onto until today. You’ll experience this culture of warm hospitality yourself when you stay at our hotel in Ascona.